AIDS, Nazis and franchise sports bars, these are possibly the only things worse than bad customer service. Friend and fellow blobber, Shaggerty, recently wrote about her bad experience with a local gym. It got me thinking about two experiences I had recently.
#1:
I bought a MacBook Pro from Apple and bundled MS Office 2007 into the purchase. Within moments of my purchase, and I mean 10 minutes tops, my coworker told me that employees get MS Office 2007 for, no lie, $19.99 plus tax. The discounted version I bought through Apple was nearly $200. Naturally I tried to alter my order online, just as my e-mailed order confirmation said I could. I couldn’t change the order, however, and so I called Apple.
The customer service lady was very nice, but she couldn’t change the order either. Turns out that the cannot separate the software purchase from the computer purchase, despite that they do not install the software but ship it separately. So, at the customer service reps instance, I had to go back online and 1) cancel the entire order, and then 2) reorder the laptop without the software. Complicating it further was that I had customized my Mac.
By the end of the day, I had about a dozen e-mails from Apple re: my order, my cancellation, and my second order. I had wasted about 1.5 hours online and on the phone and I was left with a nagging feeling that Apple’s talk about being more people-friendly than PCs was little more than talk. After time, that nagging feeling went away. Then a month later, my neighbor told me the story of his new iPhones and how he spent 18 hours trying to activate his phones (one for him, one for his wife). He commented how the Apple rep said to him, “Sorry, we’re overwhelmed. We never expected this many orders!”
#2:
I worked for a sizable multi-national organization. One of the major problems companies of such size face is ensuring continuity, consistency, and collaboration within the ranks. When I came aboard, I learned that -before me- we had lost business to competitors because the customer wanted us to do work that we did not have the software, training, or personnel to deliver. Or so we thought. After making some calls, sending some e-mails, and trolling the Company’s intranet, I learned that was not true at all. In fact, the software, training, or personnel we required were -no exaggeration- 500ft. away in the next building. Honest.
So, thus began my obsession with optimizing our business by creating transparency and opportunities for crosstalk. In just a few months, I had built a large community of practice that exposed various portions of the organization to one another. I also introduced business units with needs to business units with solutions. Doing so, even at my level, facilitated an immediate increase in business opportunities. My bosses noticed too, and after explaining what I’d done and how I’d done it, they asked, “What’s next?” and I said: We need to fix this Company-wide. No one, however, wanted to provide the necessary resources. And before long, without support, I came to an impasse and the powers that be said, “We’re just going to have to live with this as a reality.”
Some time later, a senior executive came to visit. During his group conversation, he boasted about a fleet of vehicles we fielded to a major metropolitan city. He was proud of them because the Company and the customer could discover any one of the 500 vehicles’ operating stats remotely in real time: engine condition, fuel usage, brake life, speed, weight, etc etc etc. Okay, here’s the obvious question: I’m the internal customer, can you do that for me? I wanted to ask him that question; unfortunately, he simply didn’t have time to take questions. When I asked someone later on, they said “No.” The reason? Someone had paid us to develop that system, it’d be far too expensive for us to implement it for ourselves.
Feedback? Experiences?
Filed under: Thoughts on Business | Tagged: apple, business, change management, continuous improvement process, corey5king, customer service, defense, iphone, logistics., mac, macbook, marketing, maryland, process improvement, resources, wpofd | 2 Comments »
analyzed. The visionary’s idea stagnates, while the market emerges and your competitors seize your market share.
It seems obvious, but many people forget: businesses are operated by PEOPLE; as such, businesses do not make poor choices, PEOPLE do. The most base human elements; i.e. pride, greed, and a fear of change and lack of control are quite often what ruins a company. Case in point: Rising gas prices, increased global competition, and the housing market collapse did NOT bring ruin to The Big Three. No, they had everything the required to succeed: An existing market. Example technology. Market research. What’s worse was, these critical inputs were handed to them for free. All they had to do was 1) pay attention, 2) act on it.

As wretched as that was, it was also inspirational. Cindy labeled it, The Shart Heard ‘Round the World, and it led to an entire weekend of shart-related puns: Bon Jovi’s “Shot in the Shart,” 80’s TV show “Shart to Shart,” favorite color Shartreuse, went to a museum and admired the objects d’ shart, Bill Joel sang about having a “Shart attack-ack-ack,” favorite detergent Shart it Out!, at work we use flow sharts, I bought some new button-up sharts, favorite philosopher is deShart, … well, you get the idea. If it even remotely rhymed with shart; e.g., shirt, short, part, heart, etc., we found a way to work it into the conversation.



more, ummm, interesting? So we meet up with Leah -whose blog, 

Leah & Corey: Blob Buddies

